Q4 2020 Performance of Top Unicorn Games on iOS in Australia

Q4 2020 Performance of Top Unicorn Games on iOS in Australia

The final quarter of 2020 showcased diverse trends among the top unicorn-themed iOS applications in Australia. This report presents an overview of their performance in terms of downloads, revenue, and weekly active users.

Girl Games: Unicorn Slime saw a fluctuating trend in downloads, with a peak of 1.9K in mid-December before a dip to 1.3K at the year's end. The weekly active users followed a similar pattern, starting at 3.9K and ending at 3K. The revenue for the game experienced a high of $1.8K in early December, with a concluding figure of $1.2K.

Budge Studios' My Little Pony: Harmony Quest had its revenue doubled from $280 in early December to $611 in the week leading to Christmas, followed by a decrease to $489 in the final week of 2020. Downloads and active users saw a steady increase in December, ending the quarter with 441 downloads and 897 weekly active users.

The Unicorn Mommy Care Game experienced a notable peak in revenue reaching $270 in mid-November, yet ended the quarter with $49. Downloads started at 943 and decreased to 425, while weekly active users saw a decline from 893 to 713.

Coco Pony - My Dream Pet from Coco Play showed a steady increase in weekly active users from 309 to 593. Downloads saw a significant jump to 588 in early October and concluded with 499. Revenue peaked at $165 in the week before Christmas, with the quarter ending at $86.

Lastly, My Baby Unicorn by TutoTOONS demonstrated a consistent range of revenue from $71 to $78 throughout the quarter. The game maintained a strong user base with weekly active users starting at 5.5K and slightly decreasing to 4.8K. Downloads peaked at 1.2K in early October and ended the quarter with 602.

For more detailed insights on the performance of these unicorn-themed games and others within the mobile app landscape, Sensor Tower provides in-depth data and analysis.